John Frieda Sheer Blonde Go Blonder Controlled Lightening Spray

WARNING: lightens and ruins

For the last year I have been using the Go Blonder shampoo and highlighting spray as directed seemingly without a problem. These are the only hair products I use (bar a keratin leave in conditioner) I do not use hair irons and only blow dry it once a fortnight to activate the highlight spray. In the last week my hair suddenly became severely damaged. I originally thought it may have been a faulty batch of the product but after going on-line to read reviews of the products it seems others have suffered a similar effect. I am incredibly upset and my hair is now ruined. I'm scared to touch it, intensive conditioners seem to have no effect, it has become so dry, elastic and brittle I can't even brush it. These products should carry a serious health warning, I am devastated at what it has done to my hair, which was, naturally blonde, thick, healthy and long until last week. I have raised my concerns with customer care at John Frieda.

July 1, 2012

John Frieda Sheer Blonde Highlight Activating Daily Shampoo with Light Enhancers

WARNING: lightens and ruins

For the last year I have been using the Go Blonder shampoo and highlighting spray as directed seemingly without a problem. These are the only hair products I use (bar a keratin leave in conditioner) I do not use hair irons and only blow dry it once a fortnight to activate the highlight spray. In the last week my hair suddenly became severely damaged. I originally thought it may have been a faulty batch of the product but after going on-line to read reviews of the products it seems others have suffered a similar effect. I am incredibly upset and my hair is now ruined. I'm scared to touch it, intensive conditioners seem to have no effect, it has become so dry, elastic and brittle I can't even brush it. These products should carry a serious health warning, I am devastated at what it has done to my hair, which was, naturally blonde, thick, healthy and long until last week. I have contacted customer care at John Frieda to raise these concerns

July 1, 2012